Today, the diversification of automobile design language is unprecedented, and each automobile company has its own unique way of expressing automobile styling. However, due to the pressure of environmental protection, the appearance of automobiles of major brands and market segments is becoming more and more obvious, which makes some designers in the industry feel entangled.
The appearance of the major brands of cars is the same
Volkswagen Group Design Director De. Silva believes that aerodynamics should pay for this trend. In his view, car designers are under tremendous environmental pressure, designing cars based on the perspective of wind tunnels, so that their fuel economy can meet standards and carbon dioxide emissions can be reduced.
Silva said that this will make the appearance of the major brands and market segments converge, but the appearance will be more complicated, because car companies will add some unnecessary external elements. Silva has always regarded simplicity as a design guideline, but he has encountered the biggest challenge so far: increasingly strict global carbon emission standards. In order to reduce carbon dioxide emissions, the body weight and drag coefficient must be reduced. He said: “Although there are many ways to achieve weight loss, aerodynamics is not an art, but a science. Therefore, the appearance of future cars will be the same, so car companies will add some unnecessary Decoration and pattern in order to distinguish.”
Gordon, deputy director of design at Mercedes-Benz. In Wagner’s view, consistent appearance of its models is very important for a brand. The new Mercedes-Benz C-Class* can embody its “perceptual and pure” design philosophy. Wagner said that this car has only one line on the body, and its appearance is very pure and simple. Since taking over as Peter in 2008. Since Pafirui, Wagner has redefined the design language of Mercedes-Benz, and his influence can be seen in the current CLA, GLA, and S-class cars.
Some people in the industry worry that the automobile industry* will eventually develop into a computer-created aerodynamic shape like the aviation industry. The only difference is the pattern and color. In addition to this concern, Livingston, director of automotive design at the Royal College of Art in the United Kingdom, said that the industry has consciously or unconsciously begun to realize that designing a car not only depends on what it looks like, but more importantly, it must represent it. brand. Now, Mercedes-Benz, BMW and Audi are all joining this trend, regardless of the size of the model, it seems to have the same aesthetic appearance. Livingston believes that this trend will only increase in the future, because major brands want to win customers in emerging markets.
Two major appearance development trends
Some industry insiders believe that this trend does not promote the development of automotive design. An outspoken critic of the current state of the design industry-Chris, the former design director of the BMW Group. Bangor claimed that people already have preconceived notions about what a car should look like. Now the industry generally lacks the courage to surpass these notions.
has purely become a buzzword in the automotive design industry, just as the new Volkswagen Golf shows; in addition, the perceptual elements have also increased greatly, and the appearance has increased a lot of layering. These brands are trying to establish emotional bonds with consumers.
Bangor pointed out that from this year’s Geneva Motor Show, two appearance trends are gaining momentum: First, the pattern orientation of car design is becoming more and more obvious, the lines of car body are becoming more and more diluted, and the industry is paying more attention to wrapping the body. The power of patterns. The pattern-oriented trend is very obvious in the front-end design of Toyota Aygo. Secondly, the floating geometric structure and shape combination can achieve the effect of “slimming”, and the application is also increasing. This trend is reflected in the BMW i series, which visually creates a lighter body feeling.
Headlights and taillights are still important factors for brand recognition and advanced technology. In the past few years, Audi has applied LED light bars to the headlights of each of its models, and other brands have followed suit. In the future, car lights will become smaller and smaller. Livingston said that this represents the aesthetic inclination of a new generation of young people. In their opinion, the larger lamp looks very old-fashioned, and the small lamp is more fashionable. In this regard, Audi and BMW are competing to become the first automakers equipped with laser headlights. Their products will come out in the second half of this year. Laser lights represent the next frontier of automotive lighting.
Sustainable materials are favored
Texture is another popular vocabulary in the automotive design world. In today’s world, leather and wood are the main materials used in car interiors*, but the industry is now showing a strong tendency to use sustainable materials to illustrate new luxury. A former interior designer of Lincoln, Jaguar and Land Rover said: “In the past, if you wanted to express a sense of luxury, you had to use a lot of leather and wood. With the change of times, everyone is now focusing on environmental protection and sustainable materials. It has also become an important selling point.”
Therefore, recyclable plant fibers and polyester fibers are becoming more and more popular with designers, and textile and leather tanning technologies continue to advance, gradually merging with new materials such as aluminum, carbon fiber and synthetic polymers. This change can be seen from the use of BMW 2 Series leather perforation technology and the blue leather seats of Volkswagen T-ROC. Derived from high-end clothing and furniture, quilting technology has now penetrated from high-end models to mainstream models. The light blue seats of the MINICooper Clubman also use quilting technology.
Sustainability is more than just touting environmental protection certificates. Wendrich, director of Mercedes-Benz Creative Interior Design Studio, believes that making the interior of a car look lighter is also a way to show sustainability. If there is a design language that can transform large volumes into floating geometric structures or shapes, it will give people the feeling that this car is very light and can seem to breathe.
The reduction of the number of switches in the cockpit reflects the upward trend of simplicity in design, and also increases the spaciousness of the space. The two-color instrument panel, from top to bottom, colors from lighter to darker, creating a more sense of space visually.
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